Retail

Adil Qadri, Founder and CEO of Adil Qadri Perfumes, shares his inspiring entrepreneurial journey, tracing his path from modest beginnings to establishing a successful fragrance brand. He recalls his early days repairing cell phones and discovering SEO in 2014, which led him to experiment with various online businesses, including affiliate marketing and dropshipping.

Despite facing setbacks, he persevered and eventually found success in the D2C space. Coming from a middle-class background, Qadri emphasises the importance of taking action rather than overanalysing and encourages aspiring entrepreneurs to start without hesitation, leveraging platforms like Shopify and Magento to establish their online presence.